Gen Z is finding love in a surprising place you frequent, study finds

Eggs. milk Cheese. Butter. Beloved?

Groceries aren’t the only essentials that Gen Zers are taking to the market.

Dating app-weary 20-somethings are now putting away their phones and picking up potential partners in row 5, according to new research via vodka retailer Smirnoff.

Gen Z is ditching dating apps to find love — in supermarket aisles. gstockstudio – stock.adobe.com
A new report from vodka company Smirnoff has determined that nearly half of Gen Z singles want to meet their special someone at the supermarket. Antonio Diaz – stock.adobe.com

“[Gen Zs] are sick of living chronically online, especially when it comes to meeting new people,” Maddy Stockwell, Smirnoff’s marketing manager, told Australia’s news.com.au.

“Back to old school tactics,” Stockwell said. “Surprisingly, almost half of Gen Z say they would like to meet a potential new partner at a grocery store or supermarket.”

A recent study led by Smirnoff, in collaboration with YouGov, found that 46.8% of unattached Zoomers – young adults between the ages of 18 and 27 – want to meet a spouse while grocery shopping.

Soul Slingers also found that nearly 78% of singles hoping to get off the market prefer to make meaningful connections, either with a new friend or a new friend, in person rather than online.

Forming potentially romantic bonds over groceries is now all the rage among modern-day lovers. gstockstudio – stock.adobe.com
Subdued by online dating platforms, singles in their twenties are turning to older forms of love hunting. PheelingsMedia – stock.adobe.com
Smirnoff researchers found that most Zoomers prefer to meet new lovers and friends in real life. georgerudy – stock.adobe.com

Quitting online love hunting is fast becoming a buzzing Gen Z fad.

New Yorkers known to all like Sarah Lapi, 25, have hailed supermarkets, like Whole Foods in Tribeca, the holy grail shack for “boyfriend shopping.”

“I find it easy to interact with potential candidates when I need help getting something done, which usually sparks a little conversation,” Lapi, a digital marketing major, told The Post. “Also, a friendly smile to show my interest without being too forward usually does the trick.”

Mimi Shou, 29, a lifestyle influencer from Tribeca, agreed.

“This is the place to go for man material,” she said in a viral video, praising her local Whole Foods to over 325,000 TikTok viewers. “The men you’re looking for are the ones who are spending their money on organic scallops.”

But when people under 30 can’t go to the market, they’re cherry-picking at funerals or protests.

Young people on the move are frequenting more unusual settings, such as grocery stores and even funerals, in hopes of rekindling their love lives. Monkey Business – stock.adobe.com

Amber Brooks, lead author of the DatingAdvice.com research, determined that 90.24% of young singles want face-to-face romantic dates – whether they be in bleak or bleak locations.

“Most Gen Zers prefer to meet in person,” said Brooks, who surveyed 502 singles across the U.S. to understand popular dating trends.

“They want to meet a potential partner at a social gathering, a bookstore, a local club or class, and other offline events and places.”


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Image Source : nypost.com

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